Bimbo’s Franchise Opportunity

Franchise Overview

Company Name: Bimbo’s
Industry: Fast Food
Founded: 1970
Headquarters: South Africa
Number of Stores: 6
Franchise Opportunity: Yes

About Bimbo’s

Bimbo’s is a proudly South African fast-food franchise known for its diverse menu, quality ingredients, and commitment to customer satisfaction. The brand offers a blend of classic fast-food favourites with a distinct local twist, ensuring a memorable dining experience for all patrons. With a focus on consistency, innovation, and affordability, Bimbo’s continues to appeal to a broad market, from families to young professionals and on-the-go consumers.

Background & History

Bimbo’s has been part of South Africa’s fast-food landscape for decades, earning a loyal customer base through its commitment to great-tasting food at competitive prices. While the brand has maintained a presence in the market, recent efforts have been dedicated to revitalization and strategic expansion.

Under new leadership, Bimbo’s is focused on modernizing its stores, refining its menu, and strengthening its market position. This renewed approach ensures that the brand remains relevant in an evolving industry while staying true to its core values of quality, affordability, and service excellence.

Looking ahead, Bimbo’s is set for growth across key markets in South Africa, targeting high-traffic locations that offer strong franchise potential.

Why Own a Bimbo’s Franchise?

Owning a Bimbo’s franchise comes with numerous advantages, making it an attractive opportunity for entrepreneurs looking to invest in the fast-food industry.

• Established Brand: Leverage a well-known and trusted name in South Africa’s fast-food sector.
• Proven Business Model: Access a structured franchise system with a track record of success.
• Comprehensive Support: Receive extensive training, operational guidance, and marketing support.
• Diverse Menu: Offer a variety of products catering to a broad customer base.
• Scalability: Multiple store formats allow for flexible investment options and expansion opportunities.

Franchise Setup & Investment Details

Bimbo’s offers three store formats to cater to different market demands and investment levels:

1. Bimbo’s Express (20m² – 40m²)
   • Ideal for service stations with space inside the convenience store.
   • Functions as a takeaway counter serving the full menu.
2. Bimbo’s Takeaway (60m² – 80m²)
   • A small, high-efficiency store with limited seating.
   • Best suited for urban centres, transport hubs, and busy retail areas.
3. Bimbo’s Diner (80m² – 120m²)
   • A full-scale restaurant with dine-in facilities.
   • Designed for shopping malls, standalone sites, and lifestyle centres.

Investment Breakdown

• Bimbo’s Express: R350,000 – R550,000
• Bimbo’s Takeaway: R650,000 – R1,000,000
• Bimbo’s Diner: R850,000 – R1,200,000

Additional Fees:

• Franchise Fee: R75,000
• Royalty Fee: 5%
• Marketing/Brand Development Fee: 3%
• Gross Profit Margin: 55% – 60%
• Minimum Capital Required: 50% of total investment

Ideal Location Requirements

Bimbo’s franchises thrive in high-traffic areas with easy accessibility, catering to a diverse customer base, including families, professionals, and commuters.

• Bimbo’s Express (20m² – 40m²): Best suited for service stations, where it can function as a quick-service takeaway counter.
• Bimbo’s Takeaway (60m² – 80m²): Ideal for urban centres, transport hubs, and retail areas with high foot traffic.
• Bimbo’s Diner (80m² – 120m²): Works best in shopping malls, standalone sites, and lifestyle centres, providing a full dine-in experience.

Additionally, alternative store formats such as kiosks or mobile units can be explored in select markets to maximize reach and accessibility.

Training & Support

Bimbo’s provides comprehensive training and operational support to ensure franchisees are equipped for success.

• Initial Training: A 4-week program covering store operations, food preparation, customer service, and financial management.
• Ongoing Support: Continuous operational guidance, including audits, menu updates, and business development strategies.
• Marketing Assistance: Access to national and regional advertising campaigns, as well as local store marketing tools.
• Operational Manuals & Systems: Detailed resources and digital tools to streamline daily operations.

Ideal Franchisee Profile

Bimbo’s is looking for franchise partners who are passionate about the food industry and committed to operational excellence. The ideal franchisee should possess:

• Entrepreneurial Spirit: A strong business mindset with a drive for success.
• Customer Service Focus: Commitment to providing an exceptional dining experience.
• Operational Skills: Ability to manage staff, inventory, and daily operations efficiently.
• Financial Stability: Capability to invest and sustain the business during the initial growth phase.

Expansion Opportunities

Bimbo’s is actively seeking franchise partners to expand across South Africa, with a focus on both urban and rural markets. Key target locations include:

• Major metropolitan areas
• High-traffic suburban centers
• Growing townships with strong consumer demand

Available sites now:

• Melville,
• Rustenburg and
• Fourways 

We invite Landlords with available sites to get in touch with us.

How to Apply

If you’re ready to own a Bimbo’s franchise, follow these simple steps:

1. Submit an Inquiry: Contact us through our website or email.
2. Franchise Consultation: Meet with our team to discuss the opportunity and requirements.
3. Site Selection & Approval: Identify an ideal location for your store.
4. Training & Setup: Complete the training program and prepare for your store launch.
5. Grand Opening: Open your Bimbo’s franchise and start serving customers!