Chicken & Chow Franchise Opportunity

Investment Breakdown

Chicken & Chow Express: R350,000 – R550,000
Chicken & Chow Takeaway: R650,000 – R1,000,000
Chicken & Chow Diner: R850,000 – R1,200,000

Additional Fees

Franchise Fee: R75,000
Royalty Fee: 5%
Marketing/Brand Development Fee: 3%
Gross Profit Margin: 55% – 60%
Minimum Capital Required: 50% of total investment

Franchise Overview

Company Name: Chicken & Chow
Industry: Fast Food
Founded: March 2021
Headquarters: South Africa
Number of Stores: 5
Franchise Opportunity: Yes

About Chicken & Chow

Chicken & Chow is a proudly South African fast-food brand that blends flame-grilled chicken, classic burgers, and traditional braai meats with a modern, convenient service model. Known for its hearty, flavorful meals, the brand caters to a diverse customer base, offering everything from quick takeaways to sit-down dining experiences.

With a commitment to quality ingredients, authentic flavors, and affordability, Chicken & Chow is rapidly expanding across South Africa, bringing the taste of home-cooked meals to the fast-food industry.

Background & History

Founded in March 2021 by Algene Timm in Ladysmith, KZN, Chicken & Chow started as a single outlet at a Caltex service station. The brand quickly gained popularity for its unique combination of grilled chicken, burgers, and traditional South African favorites like Nyama, wors, and stews.

Following the success of its first store, Chicken & Chow expanded to five locations in just a few years, demonstrating strong market demand. With a focus on flavour, efficiency, and accessibility, the brand is now looking to grow further, bringing its signature meals to high-traffic locations across South Africa.

Why Own a Chicken & Chow Franchise?

Chicken & Chow offers a proven, scalable business model with high consumer demand. Key benefits include:

Unique Menu Offering: A mix of fast-food favorites and traditional South African braai-style meals.
Established Brand: A growing name in South Africa’s quick-service restaurant (QSR) industry.
Proven Success: Five operational stores, showing market validation.
Comprehensive Support: Training, operational assistance, and marketing support.
Scalable Investment: Multiple store formats to fit different market opportunities.

Franchise Setup & Investment Details

Chicken & Chow offers three store formats, allowing franchisees to choose the best fit for their location and budget.

Chicken & Chow Express (20m² – 40m²)

Compact takeaway counter inside a service station or convenience store.
Ideal for high-footfall fuel stations and travel hubs.

2. Chicken & Chow Takeaway (60m² – 80m²)

A small but efficient store with limited seating.
Suited for urban centers, taxi ranks, and high-traffic retail areas.

3. Chicken & Chow Diner (80m² – 120m²)

A full-scale restaurant with dine-in options and a full menu.
Perfect for shopping malls, standalone locations, and lifestyle centers.

Investment Breakdown

Chicken & Chow Express: R350,000 – R550,000
Chicken & Chow Takeaway: R650,000 – R1,000,000
Chicken & Chow Diner: R850,000 – R1,200,000

Additional Fees:

Franchise Fee: R75,000
Royalty Fee: 5%
Marketing/Brand Development Fee: 3%
Gross Profit Margin: 55% – 60%
Minimum Capital Required: 50% of total investment

Ideal Store Requirements

Chicken & Chow thrives in high-traffic, easily accessible locations with a strong customer base, including families, commuters, and working professionals.

Chicken & Chow Express (20m² – 40m²): Best suited for service stations, integrated inside a convenience store.
Chicken & Chow Takeaway (60m² – 80m²): Ideal for urban areas, transport hubs, and retail centers.
Chicken & Chow Diner (80m² – 120m²): Works best in shopping malls, standalone sites, and high-traffic lifestyle destinations.

Additionally, kiosks and mobile units may be considered in select markets to maximize customer reach.

Training & Support

Chicken & Chow provides extensive training and operational support to ensure franchise success.

Initial Training: A 4-week hands-on program covering food preparation, operations, customer service, and business management.
Ongoing Support: Regular site visits, audits, and operational updates.
Marketing Assistance: National and regional advertising, plus local store marketing tools.
Operational Manuals & Systems: Detailed guides and digital tools for streamlined operations.

Ideal Franchisee Profile

Successful Chicken & Chow franchisees share the following qualities:

Entrepreneurial Drive: A passion for business and a commitment to growth.
Customer Service Focus: Dedication to providing great food and excellent service.
Operational Competence: Ability to manage a fast-paced QSR environment.
Financial Readiness: Capacity to invest in and sustain the business during its launch phase.