OnRoute24 Franchise Opportunity

Franchise Overview

• Company Name: OnRoute24
• Industry: Convenience Retail
• Founded: 2014
• Headquarters: Centurion, South Africa
• Number of Stores: 4
• Franchise Opportunity: Yes

 

About OnRoute24

OnRoute24 is a premium convenience store brand designed for modern, on-the-go consumers. Strategically positioned along key travel routes, urban fuel stations, local communities, and high-traffic areas, OnRoute24 delivers a seamless shopping experience—combining speed, quality, and variety.

With a strong focus on fresh food, essential groceries, and quick-service retail, OnRoute24 is redefining convenience retailing in South Africa. The brand is built on quality, efficiency, and customer satisfaction, offering a carefully curated selection of local and international products tailored to the needs of commuters, travellers, and everyday shoppers.

 

Background & History

OnRoute24 was established to bridge the gap between traditional convenience retail and modern consumer expectations. By combining an innovative store format with efficient operations, the brand has positioned itself as a trusted and profitable retail solution.

With a strong commitment to strategic expansion, OnRoute24 integrates:
Fresh meal solutions
Premium snacks
Grocery essentials
Value-added services

This approach ensures each store is optimized for maximum convenience and profitability. Backed by continuous innovation, data-driven merchandising, and operational excellence, OnRoute24 is rapidly growing across fuel stations, transport hubs, urban centres, and roadside locations.

 

Why Own an OnRoute24 Franchise?

• Strong Brand Presence: Established and growing high-quality convenience retail brand.
• Multiple Revenue Streams: Earn through retail sales, fresh food offerings, grab-and-go meals, and essential services.
• Proven Business Model: Built on efficient supply chains, optimized store layouts, and data-driven inventory management.
• Ongoing Training & Support: Full operational guidance, marketing assistance, and continuous performance monitoring.
• Scalable Growth: Multiple store formats allow for flexible investment options based on location and market potential.

 

Franchise Setup & Investment Details

 

OnRoute24 Store Formats

OnRoute24 offers three scalable store formats, ensuring the right solution for every location:

1. OnRoute24 Express (50m² – 80m²)

Designed for high-speed transactions at fuel stations and transit locations.
Compact layout with essential groceries, fresh snacks, and grab-and-go meals.

2. OnRoute24 Urban (80m² – 100m²)

A mid-sized convenience store for city centres, transport hubs, and high-footfall areas.
Expanded product range with premium snacks, meal solutions, and everyday essentials.

3. OnRoute24 Market (100m² – 160m²)

A full-scale retail experience with seating areas, expanded grocery selections, and fresh meal options.
Ideal for lifestyle centres, malls, and large travel plazas.

 

Investment & Fees

Investment Range:

• OnRoute24 Express: R500,000 – R800,000
• OnRoute24 Urban: R900,000 – R1,500,000
• OnRoute24 Market: R1,500,000 – R2,500,000

Franchise Fee: R100,000
Royalty Fee: 3%
Marketing/Brand Development Fee: 3%
Gross Profit Margin: 30% – 35%
Minimum Capital Required: 50%

Ideal Location Requirements

OnRoute24 thrives in high-traffic, high-visibility locations where convenience is a key factor in consumer decision-making:

 

• OnRoute24 Express: Ideal for fuel stations, transit hubs, and compact retail spaces with a high volume of daily visitors.
• OnRoute24 Urban: Perfect for busy fuel stations, city centres, intersections, and shopping precincts with steady foot traffic.
• OnRoute24 Market: Best suited for fuel stations, standalone roadside locations, malls, or mixed-use developments offering a full retail experience.

 

Designed for Fuel Stations, But Flexible!

While OnRoute24 is optimized for fuel station integration, the brand is also expanding into alternative store formats, including kiosks and mobile units, to reach non-traditional retail spaces.

 

Training & Support

OnRoute24 provides comprehensive training and ongoing operational support to ensure franchise success.

Initial Training: Covers store operations, inventory management, and customer service.
Ongoing Support: Dedicated field consultants provide business coaching, store optimization, and performance tracking.
Marketing Assistance: Access to regional & national campaigns, digital advertising, and promotional strategies.
Operational Manuals & Systems: Franchisees receive a detailed operational playbook, including supply chain processes, product selection, and sales strategies.

 

Ideal Franchisee Profile

The best OnRoute24 franchisees are:

Entrepreneurial: Passionate about business growth and retail innovation.

Customer-Focused: Dedicated to top-tier service and premium shopping experiences.

Operations-Driven: Skilled in store management, inventory control, and staff supervision.

Retail or convenience store experience is an advantage but NOT required—OnRoute24 provides full training & support.

 

Expansion Opportunities

OnRoute24 is actively expanding across South Africa, targeting high-traffic locations such as:

Major highways & fuel stations
Urban centres & business districts
Transport hubs & airport locations
Shopping malls & lifestyle centres
Townships & emerging retail markets

 

How to Apply

Interested in owning an OnRoute24 franchise? Follow these steps:

1. Submit an inquiryvia our website.
2. Attend a franchise discovery sessionto learn more about the brand.
3. Secure financingand finalize site selection.
4. Complete franchise trainingand prepare for store launch.