Franchise Overview

• Company Name:  Scooters Pizza
• Industry:  Quick Service Restaurant (QSR)
• Founded:  2000 but Re-launched 2025
• Headquarters:  Gauteng, South Africa
• Franchise Opportunity:  Yes

About Scooters

We have invested in the resurrection of the Brand and redeveloped it because of many requests and demands from old customers, friends and suppliers. Many statements on Facebook and TikTok ask: “What happened to the best pizza in South Africa/Scooters Pizza?”

Our Core Beliefs

The management team has witnessed the food franchise industry experience trying times due to unethical franchising and franchise companies not delivering on promises made to franchisees. One of our fundamental beliefs is that a Scooters Pizza franchise must provide opportunities for all stakeholders with an acceptable return on investment.

Our Commitment to Franchisees

Scooters Pizza has implemented policies to:

• Prevent financial overextension with inflated establishment costs
• Avoid overpriced “licensed” products
• Eliminate royalty payments without franchisor support
• Remove central kitchen costs
• Provide transparent advertising royalty payments with meaningful marketing

Important: Scooters Pizza will not operate a Central Kitchen, as there is an inherent conflict of interest when supplying franchisees stock items at a profit while also having to pay a royalty on turnover.

This policy was developed to create franchisees who are truly “in business for themselves but not by themselves.” Profitable franchisees make a strong franchise company, and transparency is adopted from the moment a prospective franchisee contacts our head office and continues throughout the franchise agreement period.

Background & History

Brand History Timeline

• 2000: Scooters Pizza started when the Gonzaga family de-franchised their three pizza outlets in KwaZulu-Natal to form a new entity named Scooters Pizza.

• 2002-2003: After extensive market analysis, the brand expanded to Johannesburg.

         Juan Engelbrecht (Master Franchisor Western Cape) and Renier Hattingh (Operations Manager) joined the founding                team.

• 2003-2004: The brand grew to nearly 40 outlets.

• 2010: Over 100 outlets operated nationally. The brand won various FASA awards and became one of the fastest-growing fast-food franchises in the country.

• 2016: The brand was unfortunately liquidated.

• 2025: Juan and Renier, through 1st Choice Business Brokers and Franchising, decided to re-brand and relaunch Scooters Pizza after noticing continued consumer demand for the brand.

Leadership Experience

During the founding years of Scooters Pizza in Gauteng (2002/3), Juan Engelbrecht and Renier Hattingh became friends through mutual respect. Renier spent at least 12 years with the Group that later became known as Taste Holdings, comprising several successful franchise brands. Renier went on to become Managing Director of Scooters Pizza.

Why Choose Scooters Pizza?

Competitive Advantages

Proven Business Model

• Successful track record with over 100 outlets at peak
• Award-winning franchise system (FASA awards)
• Experienced leadership team with 72+ years combined experience

Strong Brand Recognition

• Established customer loyalty and brand recall
• Social media demand for brand return
• “Best pizza in South Africa” reputation

Comprehensive Support System

• Reduced royalty rates (6% vs. industry standard 7%+)
• Fixed marketing fee structure for predictability
• No central kitchen conflicts of interest
• Transparent operations and support

Unique Market Position

• 39-minute delivery guarantee differentiator
• South African flavor profile additions
• Modern technology integration
• Strong customer relationship management

Financial Benefits

• Lower ongoing fees than competitors
• No overpriced “licensed” products
• Group buying power advantages
• Clear profitability pathway

Investment Summary

Total Investment Required:  ±R1,660,000 – R2,000,000

This investment provides:

• Exclusive territorial rights in designated area
• Complete store setup and professional design
• Comprehensive training program for owner and staff
• Ongoing operational support and guidance
• Marketing and promotional materials for launch and ongoing operations
• Access to proven business systems and processes

Return on Investment Potential

With proper execution of the business model, franchisees can expect:

• Competitive profit margins through efficient operations
• Growing customer base through brand recognition and quality service
• Scalable business model with potential for multiple locations
• Asset value creation through business development

What Makes Scooters Pizza Stand Out

Product Excellence

• Diverse, high-quality product offerings
• Local South African flavours added to the menu
• Sophisticated software for guest interaction
• World-class customer relationship marketing program

Operational Excellence

• Company culture training emphasizing honesty, fun and efficiency
• Career path opportunities for all team members
• Measurable incentive systems creating additional income and advancement opportunities
• Minimal staff turnover through proven management principles
• Shared success philosophy – if all around us achieve their personal goals, so will the franchisees and franchisor

Marketing Strategy

Brand Positioning

Marketing of our brand will be aggressive and effective. The main task of advertising will be to keep the Scooters Pizza brand in the forefront of consumers’ minds. Branding will be key to our success.

Digital Presence

A modern, contemporary website has been designed with functionality and disclosure of key information, while communicating the menu and special offerings.

Promotional Strategy

• Strategic specials and product offerings to increase turnover and profits
• National bulk buying and value-added promotions
• Regular intervals for maximum impact
• National and regional promotions to increase consumer awareness

The 39-Minute Promise

Our 39-minute delivery guarantee is key to the success of each store and the brand. This will be discussed with franchisees in person during training.

Franchise Setup & Investment Details

Investment Breakdown

Ongoing Fees

Site Selection and Criteria

Utilizing our in-house site criteria document, Scooters Pizza screens all sites acquired for future ventures. A consultant has been retained to complete site profiles and assessments on a national basis.

Site Requirements

• Detailed demographic study of the market
• Opposition analysis
• Potential clientele assessment
• Delivery area mapping (39-minute delivery zone)
• Conformance to successful trading criteria

Important: While sites conform to successful trading criteria, Scooters Pizza cannot be held responsible for nor warrants performance of sites.

Training Program Structure

Comprehensive training includes:

Phase 1: Classroom Training – Company culture and values, Operating procedures, POS system training and Customer service standards

Phase 2: Practical Experience – Two days in operational outlet, Hands-on experience with daily operations and understanding of workflow and challenges

Phase 3: Management Training – Staff recruitment and management, financial controls and reporting, Marketing implementation and Ongoing support systems

Ideal Franchisee Profile

Profile of the Ideal Franchisee

The successful Scooters Pizza franchisee is:

✅ A hands-on operator ✅ Not afraid of working long hours ✅ Prepared to protect the brand ✅ Totally service and people-friendly ✅ Prepared to go the extra mile for customers and brand ✅ Prepared to learn and add value ✅ Proactive, not reactive ✅ Non-discriminatory ✅ Understands the importance of National Operating Standards ✅ Understands that increased involvement equals increased profits

Financial Requirements

• Minimum unencumbered funds: R600,000
• Preferred unencumbered funds: R800,000
• Cash investment benefits: Immediate better returns with no loans and high interest charges

Expansion Opportunities

Current Development

Flagship Location: A prime site has been selected in Melville, Johannesburg, which will be the company’s flagship operation. The site is a mixed-use development combining student accommodation with retail spaces, directly facing the main road opposite the Shell Garage on a high-traffic corner.

The next franchise store is scheduled to open between September and October 2025.

Sites available now:

• Meadow Park, Alberton
• Silvamonte, Johannesburg

We are looking for passionate and interested Franchisees for available sites.

Franchise Application Process

Apply now:

Interested in owning a Scooters franchise? Here’s how to get started:

1. Submit an inquiry via our website.
2. Attend a franchise discovery session to learn more about the brand.
3. Secure financing & finalize site selection.
4. Review Franchise Agreement and
5. Attend 2^nd interview.

We invite you to be part of this exciting and rewarding business investment. Through hard work, good leadership, strategic business decisions, and commitment to marketing, you will not be disappointed in the outcome or future successes.

Contact Information

1st Choice Brands Ltd t/a Scooters Pizza (Pty) Ltd   P.O. Box 657, Henley on Klip, 1961 Phone: 083 393 1596- Lizette or Juan 073 888 4124 and Renier 083 653 0799

 Web: www.scooters-pizza.co.za Email: info@1stchoicebusinessbrokers.co.za

Thank you for taking the time to consider us as a brand. We look forward to your questions and to sharing a coffee or two as we explore this exciting opportunity together.

The Scooters Pizza Team